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About Career


Does the online platform excite you? Are you very comfortable using new digital mediums and advancements? Are you a creative person and want to use your creativity in online marketing? If yes, explore the career of digital marketing.


It is not surprising when we say that number of people joining the internet is increasing exponentially. Hence, the digital platform has become an essential source of marketing due to the availability of a high number of audience. 

As a digital marketing specialist, you are responsible for the online marketing, planning and execution of the ad campaigns, creative content designing and finding the target audience. You should be willing to learn advance marketing technology like Facebook pixels, google ads, google analytics, etc. You have to be very creative, ability to think outside the box, very precise and have good writing and designing skills. 


Example: The e-commerce companies like Amazon, Flipkart, Myntra, etc., work majorly on digital marketing. Apart from the online business, they continuously market their products on platforms like Facebook and Instagram. 

What are the roles and responsibilities for Digital Marketer?

  • Planning and managing marketing campaigns, analysing metrics, identifying trends that promote a company’s brand, products, and services.
  • They research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • Develop and monitor campaign budgets.
  • Manage social media platforms.
  • Use analytical tools and prepare accurate reports on the marketing campaign’s overall performance.
  • Develop and integrate content marketing strategies.
  • The critical role is to keep up to date with current digital trends.
  • Managing the contact database and assisting with lead generation activities.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Conduct extensive keyword research and web statistics reporting.


Key areas include: 


      • Social media marketing: Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
      • Search engine optimisation (SEO): Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
      • Pay per click (PPC) campaigns: It involves sponsored online advertising, paid by the business to appear alongside non-paid search results.
      • Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
      • Affiliate marketing: Here, a business allows other businesses (affiliates) to sell products on their website. 


What are the key skills required for Digital Marketing?

  • Email Marketing
  • Google Ad Words
  • Online Marketing
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing

What are the career opportunities in Digital Marketing?

  • Certificate in Google Analytics
  • Certificate in Graphical Designing
  • SEM Specialist
  • SEO Specialist
  • Social media marketing expert
  • Website designer
  • Digital Marketing specialist
  • Marketing Manager

What is the salary and demand for Digital Marketer?

  • Demand is High for Digital Marketing.
  • Salary levels are High for Digital Marketing. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is Low. To pursue this course student need to spend lesser than 2 Lakhs.
  • Level of preparation for Digital Marketing is High. Students spend more than 1 Year. to prepare for entrance test of Digital Marketing.

1 Fees
2 Demand
3 Salary
4 Level Of Preparation

Career Videos for Digital Marketing as a career curated from Youtube

What education is required to become a Digital Marketer?

  • Student can do 12-Any stream. Then complete BBA. Further you can Proceed with Post graduate diploma in digital marketing.
  • Student can do 12-Any stream. Then complete Graduation in any discipline. Further you can Proceed with Certification course in Digital Marketing.
  • Student can do 12-Any stream. Then complete BBA. Further you can Proceed with MBA -Digital marketing. Further you can Proceed with Certificate in digital marketing.

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What are the best entrance exam for Digital Marketing in India?

For Graduation

  • Uttar Pradesh State Entrance Exam-UPSEE 2022
  • Guru Gobind Singh Indraprastha University Common Entrance Test-IPU CET 2022
  • National Test for Programs After Twelfth-NPAT 2022
  • University of Petroleum and Energy Studies Design Aptitude Test-UPES DAT 2022
  • Dayanand Sagar Admission Test-DSAT 2022
  • PES Scholastic Aptitude Test-PESSAT 2022
  • APIIT National Aptitude Test-APIIT NAT 2022
  • Siksha O Anusandhan University Admission Test-SAAT 2022
  • Uttaranchal University Entrance Examination-UUEE 2022

For Post Graduation

  • Common Admission Test-CAT 2022
  • Graduate Management Admission Test-GMAT 2022
  • Management Aptitude Test-MAT 2022
  • Xavier Aptitude Test-XAT 2022
  • Common Management Admission Test-CMAT 2022
  • Odisha Joint Entrance Examination-OJEE 2022
  • Uttar Pradesh State Entrance Exam-UPSEE 2022
  • Maharashtra Common Entrance Test-MH CET 2022
  • Tamil Nadu Common Entrance Test-TANCET 2022
  • Guru Gobind Singh Indraprastha University Common Entrance Test-IPU CET 2022